Create quality home care content that follows search engine guidelines.
Quality raters for Google Search follow Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T) and “Your Money or Your Life” (YMYL) guidelines (PDF).
Google says it does not change web page position in search as a result of any quality rating.
But the rater helps improve how the search engine delivers search results.
And Google and Bing may index what they consider to be quality content with higher page positions in search results.
Read on to learn how to write content that families and search engines will trust.
In This Article:
Follow Quality Content Guidelines
Google monitors YMYL topics. These subjects include web content that could harm the health, safety or finances of anyone.
YMYL content should also adhere to E-E-A-T quality rules.
Follow Google’s advice to help the page position of your content in search engines.
Review your copy. Senior care companies must be accurate.
Quote licensed experts when you are writing about medical and financial information.
Gain patient or resident approval for content that risks their privacy.
Do not leave out key content. For example, include a mention on non-slip mats in your fall prevention article. Or highlight add-on pricing for more care on your senior living website.
Show Home Care Experience
Include your unique, first-hand knowledge on a topic.
I add my own research data and senior care marketing tips in my blog articles. This shows search engines that my content is unique.
Feature your own total results of patient care or clinical outcomes by group. Then you do not disclose any patient’s data.
Focus on results that prove your ability to care for older adults. This is an example of quality home care content.
Point out how many years you have been in business.
List how many clients you have helped.
Lend Your Expertise to Families
Prove the skills your company and employees have. Families and search engines will take note.
Display the following on your website:
- Backgrounds
- Education
- Degrees
- Courses
- Certifications
- Accreditations
- Licenses
Add author bios to your blog articles.
Show that your author is qualified to write on the topic. Explain their related background in 3 sentences.
Include quotes from licensed employees in your high-quality senior care copy.
Be the Senior Care Authority
Build your brand image within the senior care industry over time.
Focus on your company’s value to older adults and their caregivers through your website and blog.
Write how-to-articles that show you know what you are talking about.
Cover the topic in detail.
Add unique copy. Then families and referral sources will come to respect your blog as the go-to source for help.
Display awards on your website.
Highlight positive ratings from online reviews if you have a home care, assisted living or memory care facility.
Include Medicare.gov Care Compare rating if you are a hospice or home health agency, nursing home or hospital.
Prove Your Company is Trustworthy
Trust is the most vital Google measure of quality home care writing. Because without trust, you and your company’s experience, skills and standing do not matter.
Be transparent.
Include an About Us and Contact Us page on your website. And provide a link to your privacy policy.
Discuss how you will keep older adults safe and well. For example, caregivers can remind mom or dad to take their pills and drive them to their doctor’s appointments.
Specify what is involved in your caregiver background checks.
Be a resource.
List non-profit businesses you partner with on your website. This shows you have an interest in serving older adults.
Explain Veteran’s Affairs (VA) aid and attendance benefit.
Be credible.
Write original content that is different from content on another website. Then Google and Bing will add the copy to their search pages.
Support your statements with data and research.
Write for Microsoft Bing Search
Bing powers Bing, Yahoo! and part of DuckDuckGo searches.
Some referral sources, older adults and their families use Microsoft computers with Bing as the default search engine.
Follow Bing’s quality and credibility guidelines under “The Basics of Search.” Then your website and blog copy can be more visible in search.
Bing Wants Content to:
- Read easily for quick understanding
- Clarify the purpose of your website
- Avoid demeaning or hostile terms
- Have reference links to credible sources
- Include research by writer or company
And make sure you write balanced and detailed copy. Because Bing Search aims to provide fair and complete content to their readers.
Conclusion: Premium Home Care Copy
Google and Bing require your content to be high quality as you are caring for older adults.
Review your website to make sure you are adhering to Google’s “Your Money or Your Life” (YMYL) rules.
Search engines place copy that is credible higher in their search result pages.
Show your unique experience in your content.
Highlight your employee and business expertise.
Build your brand through your guides and articles.
Earn trust.
Compile your own research.
Give credit to references and statistics.
Focus on Microsoft Bing Search because it is the default search engine on many Microsoft computers.
Remember this: write quality home care content so families will have confidence in using your services.
Keep reading: Guide to Effective Online Home Care Content
Note: Content republished on 5/4/25 for improved reading ease and the addition of new links to external resources.
