Create a home care blog on your website so older adults and their families will want to use your services.
Some senior care companies have a negative view of blogs.
But a home care blog is not full of 400 word posts that do not contain research or statistics. While that approach may work for bloggers detailing personal experiences, senior care blogs are professional resources.
In fact, your blog can be labeled as a “resource blog” or “resources” on your website menu.
Read on to learn why having a blog on your business website is important.
Why Start a Home Care Blog
Gain Clients
77% of fortune 500 companies had blogs in 2020.
Fortune 500 businesses have large marketing budgets. They can test marketing strategies and discontinue those that do not bring them a return on their investment (ROI).
The largest companies in America have website blogs because they work. Your company can also benefit from having a blog.
Increase your agency’s online presence and clients. This is the premise of search engine optimization (SEO).
Pull leads to your website by establishing a senior care blog.
Search engines like to see prospects visiting your website through your new content. So your company can become more visible in search results.
Plus articles can continue to be relevant over time.
Drive conversions from prospect to client. Your articles can do this by answering the questions families have.
Highlight Benefits
Your blog should center around topics that your company can solve and that leads are searching for online.
Focus on the benefits your services have for families.
Then an adult child can see the value of hiring a caregiving agency for their loved one. Or an older adult that does not want to cook or drive anymore, can call your home care business.
Highlight why families need the type of services your company offers. Senior care can reduce emergency room visits and hospitalizations.
Show how the services you provide help those who need care. Older adults like to read good results.
Get clients by creating a home care blog that confirms the benefits of your type of care.
Educate Families
88% of family caregivers who have access to the internet are online seeking information.
Adult children search online, often when your office is not open. They are going to get to know your business through your articles before they call you.
Education is an important part of your job as an agency offering home care services.
Write senior care articles with enough relevant information and statistics to back up what you are saying. Link to articles written by reputable companies.
Your sales teams can use your articles to train referral sources. And referral sources will send leads to your website to answer their questions.
Alleviate the concerns families have in your blog. For example, publish an article on “Questions to Ask Home Care Agencies.”
Your blog places you above your competitors. Show your industry and prospects that you care about the well-being of older adults in your community.
Prove Experience
Older adults and their families need to believe that your employees know what they are doing.
A great way to prove your industry experience is by creating a home care blog.
The more in depth your articles, the more clients will trust your company. The content shows you know what you are talking about.
And another bonus is Google search engine considers these high-quality articles important. This can result in your articles having a higher position on search results pages.
Include findings specific to your business.
Highlight positive client outcomes company-wide or by older adult if you have a signed privacy release form.
Add unique expert prospective in your articles. Include quotes from licensed clinicians employed by your agency.
Increase Revenue
Publish senior care articles that reach profitable clients and their families to increase your revenue.
Focus on older adults that need daily care and have the means to private pay.
Patients may be recovering from a stroke, living with dementia or several chronic health conditions. They can receive the care they deserve through home care, private-duty nursing or a senior living residence.
Educate power of attorneys and money managers on senior care. Then they will have the knowledge to support their older adult clients.
Show geriatric care managers that your business has the skills to care for their client through your content.
Make sure your website service pages and homepage compliment your blog article topics.
Conclusion: Get a Home Care Blog
Your resource blog can move families and older adults to use your agency.
Businesses have blogs because they bring prospects to their website and convert leads to clients. And the articles grow in readership over time.
Concentrate your blog around topics that explain how older adults can benefit from your type of services.
Give families the information they are looking for online.
Highlight your experience in your articles.
Increase your company’s revenue by focusing on those clients who need daily care. Also focus on leads who can pay for your services.
Remember this: your blog sets your agency up for lasting success online.
Keep reading: Complete Guide to Home Care Blog Marketing
