“…Yet very often, companies waste money and resources creating and maintaining content that’s pointless for users and profitless for organizations. And that is because they lack a content strategy.” (Nielsen Norman Group)
The first step to successful writing is an effective home care content strategy.
Before you begin writing, your company needs to determine ways you will generate leads on your website.
Imagine being able to serve more older adults and their families.
Build your website content around how your business is different (unique selling points).
Create a value proposition to show why prospects should choose your company.
Get more clients and referrals.
Home Care Writing Tactics to Increase Profits
Set your company apart from your competition to raise your profits.
Determine who your ideal (target) clients are and how to market to their needs.
Focus your senior care content strategy on the prospects you most want to admit.
Show older adults and caregivers how your services benefit them so they choose your care.
Write web pages that move leads through your website in a way they decide to hire your company.
WriteBeforeTM
Home care content plan for writing a website that turns prospects into clients.
1. Interview
Get to the heart of your marketing and where you are trying to go with this 1-hour conversation. We will clarify the written content direction for your website.
Includes a discussion on your goals, needs and questions of prospects, and how to communicate to them on your website.
2. Brief
Use this 1-page website writing outline to help grow your admissions and census. We will take notes from the interview and create a roadmap you can use for writing content.
Includes your value proposition, unique selling points, target clients, content writing focus and proposed pages needed for your website’s success.