According to HubSpot, companies with blogs generated 68% more leads than companies without blogs.
Write your home care blog content on topics that older adults and caregivers are searching for online.
Create search engine headlines (meta titles) and summaries (meta descriptions). This will persuade prospects to click on your blog articles.
Build your website to include blog content as a resources page.
Your admissions and clinical teams can refer families to your guides.
Help your leads through your blog copy. And watch your business grow.
Quality Home Care Blog Articles
Make certain your blog articles are original.
Do not buy licensed content not created for your company and clients. Prospects will not want to see the same senior care blog copy they read on another website.
Post useful articles on your blog.
Content created with artificial intelligence (AI) can be incorrect and basic. Blog articles should fully cover topics and refer to research and statistics.
Develop Home Care Blog Topics
Plan a focus for your senior care blog organized into categories.
Choose blog subjects (keyphrases) your prospects ask about.
Make sure topics are relevant to your services.
Start with a main topic article for each category. It should be a brief overview of all your subtopics.
Then write detailed subtopic articles and link them to your main topic article. And link main topic article to subtopic articles.
So prospects will stay on your website longer reading the linked articles.
Because more time on your website means more chances leads will become your clients.
WriteArticles TM
Home care blog content that earns trust and business.
1. Interview
Decide your blog focus and 3 blog categories during this 1-hour call.
Includes a discussion on how to support your website goals and prospects through your blog.
We will complete interview in the 1st month of service.
2. Plan
Create your 12-month blog plan.
Includes content calendar, 1 revision to sub-topics, article keyphrases, title tags and meta descriptions for blog homepage and category pages.
We will complete home care blog plan in the 1st month of service.
3. Guides
Be a resource to your leads on topics that relate to your services with these 2500 word main topic articles.
Includes 3 original guides, images, and 1 round of revisions to outline and draft. Written content, meta descriptions, external and internal links, and images are sent to you for publishing.
We will complete 1 guide monthly during the 2nd-4th months of service.
4. Articles
Add more detail to your guides with these linked 1000 word sub-topic articles.
Includes 21 original articles, images, and 1 round of revisions to outline and draft. You receive written content, meta descriptions, links and stock images so you can publish them on your website.
We will complete 2 articles monthly during the 5th-7th months of service. We will complete 3 articles monthly during the 8th-12th months of service.