Plan your home care blog to increase your chances of helping families and your bottom line.
Without a plan, your disjointed articles will have no depth that your prospects and search engines are looking for.
So figure out what you want your blog to accomplish for your company and your clients.
Help older adults and their caregivers with in-depth connected articles. Then Google and Bing may list these articles more prominently online.
Read on to learn how to craft a blog that families and search engines find valuable.
Learn How to
Craft A Home Care Blog Plan
Plan your blog so you get more clients.
Determine Blog Focus
- Help older adults, their families and referral sources.
- Include keywords your leads use in online search.
- Support your company’s business and website goals.
- Answer the questions your teams receive from leads.
- Highlight what your company does different and better.
Create One Year Plan
A HubSpot study shows it takes publishing at least 20 articles to get leads from your blog.
So write at least 24 articles a year.
And another HubSpot study shows that 83% of online users read blog articles at least once a month.
So write at least one to two articles monthly.
Decide What to Write
Plan your senior care articles around content that older adults, their caregivers and referral sources find informative.
List category, article type and keyword phrase for each monthly article on your plan.
Assign Categories
Categories help arrange groups of articles on your blog. They should be broad keywords, such as “home health” or “caregiving.”
Encourage leads to stay on your blog longer when they browse several articles in a category.
Pick blog categories that center on subjects your company can solve. Then families will see your expertise and choose your company.
Use categories to help Google and Bing place your web pages in search for the correct subjects.
Choose Article Type
Your blog should consist of broad topic and in-depth subtopic articles.
Longer length guides link to shorter length articles that give more information on guide subjects. And shorter length articles link back to guide that covers the entire broad topic.
My blog guide appears at the top of Google as a snippet when I search “structure home care blog content.” Google recognizes that my blog marketing guide and subtopic blog structure article are linked content. So both are displayed.
Show leads and search engines you know what your are talking about with in-depth articles. Then it will be easier for leads to find your content on Google and Bing.
This is why linked topic and subtopic blog articles are effective at bringing you clients.
Schedule Article Updates
Your home care blog plan should include updates.
Set a schedule to change the content of your articles.
Add new copy and update outdated research or references. The text can be fresh company research or industry information.
Do not republish articles when you are only changing a sentence or correcting a typo. Because search engines want to see chunks of new content.
Leads will trust your company more when your articles have current information. And search engines may list the article higher on search result pages.
Update articles yearly.
Republish articles to current date on the same URL as the original article.
Include “this article was updated on [insert date here] to give you the most current information” at bottom of article.
Start New Categories
Organize your senior care blog yearly.
Grow your online presence and number of resource articles by adding categories to your blog.
Have a plan to add categories to your blog each year if it makes sense.
For example, you may add a related topic to a new service you have. Or a new category may be on a subject that highlights your expertise and is related to your services.
Start the first year with three categories.
Repeat the one year plan process for three new categories the next year or so.
Each added article listed on search engines means more chances that leads will land on your website.
Conclusion: Prepare Senior Care Blog
Take time to plan your blog. Then it will draw older adults, caregivers and referral sources to your company.
Create a blog plan that focuses on topics that your services can address.
Link broad overview guides to more detailed articles to help families and search engines.
Update articles yearly so you continue to be a credible source for information.
Add new categories and articles to your blog to grow your library of resources.
Remember this: a blog plan lays the groundwork for building your company’s reputation.
Keep reading: Complete Guide to Home Care Blog Marketing
