Help families by having simple home care content on your website and blog.
Prospects are going to leave your website if they find it hard to read your copy.
So create easy-to-read text. Then leads will stay on your website longer.
Older adults and their caregivers will get to see your content is useful to them.
Read on to learn how to create readable content so your company can gain clients.
Create Clear Senior Care Content
Check Flesch Reading Ease Score
Flesch Reading Ease Score measures how easy your website and blog content are to read.
If you are looking to gain business through your website, the reading score is important. You do not want to lose clients because your content is difficult to read.
Flesch Reading Ease looks at the sentence and word length of your copy.
Aim for a score of 60 to 70. This is standard for web content.
A score of 60 to 70 means that your content is understood by 13 to 15 year olds.
If your score is lower than 60, that means your copy is harder to read.
Limit long sentences and words with four or more syllables.
I check Flesch Reading Ease score in my word processor when I review copy prior to publishing on my website.
Use a web app that calculates the score for you if your word processor does not.
Search engines know it helps families if you write concise senior care copywriting. So a good Flesch Reading Ease score can help your page position on search results.
You can also monitor your Flesch Reading Ease score on some search engine optimization (SEO) plugins. These plugins are added to your content management system (CMS) to analyze the SEO of your copy.
Condense Sentences
Write sentences that are 20 words or less to help increase your business. This makes your simple home care content easier to read and understand than longer sentences.
Then leads will review your company and services.
Word processors, such as Microsoft Word, display average words per sentence for a web page.
Some SEO plugins will let you know when your sentences are too long.
Limit your passive sentences as they tend to be longer and vague.
In passive sentences the subject is not doing the action.
Passive sentence: “The client was cared for by the agency.”
An active sentence is more direct and easier to understand than a passive sentence.
Active sentence: “The agency cared for the client.”
Strive for no passive sentences on your website pages as you are trying to convert leads to clients.
Aim for no more than 10% passive sentences on your blog articles.
Your word processor may give you a percentage. Or you can use an add-on tool to monitor passive sentences.
Some SEO plugins check for passive sentences and alert you if your content has too many.
Shorten Words
Long words with more syllables are harder to understand. This can scare the prospect from reading your website copy any further.
Look for synonyms of words with less syllables instead, such as “able to walk” instead of “ambulatory.”
Some word processors average characters per word in grammar check. A good average character per word is five.
Limit Paragraph Length
Paragraphs for web pages and blog articles should be a maximum of 120 to 150 words. Otherwise, your leads will leave your website because they are overwhelmed with long blocks of text.
I write short 1 to 3 sentence paragraphs for my simple home care content.
Some word processors show an average of sentences per paragraph in spelling and grammar check for your page.
Also, SEO plugins may alert you if your paragraph is over 120 to150 words.
Add White Space
Encourage families to stay on your website with white space between your paragraphs.
White space means the white or other background color on your website that is present where no text exists.
More white space helps your Flesch Reading Ease score because you are keeping your paragraphs shorter.
Include Bullet Points
Add bullet points or numbered lists to make your home care content simple. They eliminate longer sentences that negatively impact your Flesch Reading Ease score.
And the addition of more white space on your web pages will keep potential clients reading them.
Bullet points are an important part of the structure of some blog articles and web pages.
How to write bullet points:
- Capitalize the first letter of bullet.
- Add a period at end of sentences.
- Use bullet points sparingly on a page.
- Start some groups of bullets with a verb.
- Make each bullet point similar in length.
- Include 2 to 8 bullet points in each list.
- List steps with numbers instead of bullets.
A group of bullet points should be followed by at least one sentence before your next subheading. This balances out the words on the page.
Conclusion: Readable Home Care Copy
Do not miss the chance to care for older adults.
Confirm the Flesch Reading Ease score of your content.
Revise text that is determined more difficult for your leads to read.
Make sentences more compact.
Reduce word length.
Decrease the number of sentences in a paragraph.
Increase the amount of background color in relation to your copy.
Add bullet points or numbered lists.
Remember this: families need to find your content easy-to-read or they will leave your website.
Keep reading: Guide to Effective Online Home Care Content
