Write home care website pages that convert leads into clients.
Build trust with older adults and their caregivers in hiring your company.
Show your expertise.
Explain your services.
Address concerns that families have.
Read on to learn how these essential pages will maximize your agency’s growth.
In This Article:
Homepage That Grabs Attention
Give older adults and their caregivers a snapshot of your key home care website pages.
Include your value proposition at top of homepage. This headline explains what your do better than other agencies and whom you serve.
Feature positive statements from satisfied clients and their families. This builds trust with leads.
Direct them to your services to move them toward contacting you for service.
Highlight your key services with brief descriptions. And then link to each service page for more details.
About Us Page That Builds Trust
Families want to know who will care for their loved ones. And your About Us page should answer this question.
Build trust with families through your About Us page.
Share your company’s story and mission.
Reassure families of your competence.
Introduce your leadership team with photos. Include their experience and credentials in home care.
Explain what sets your agency apart from other agencies. Highlight these unique benefits in your content. This could be 24/7 support or specialized dementia care.
Include copies of your licenses.
Display awards your agency has received.
Service Pages That Convert Leads
Your service pages should detail the care you offer families.
Guide older adults and their caregivers through your service pages.
Make sure to show leads what is unique about your company and how this benefits them.
Consider including a Contact Us button future clients can click to reach your company.
Main Service Page
Start with a main service page that recaps all your services.
Link the main page to separate service pages.
Leads search for services by specific key phrases. So this boosts the chance of being visible in search engines (SEO) for those keywords.
Nurse Next Door’s main service page shows links to service pages for subjects families are searching for online.
Companion Care Service Page
Companion care helps older adults stay social and engaged.
List activities like meal preparation and light housekeeping.
Include costs as families want to know. This helps build trust with them.
Personal Care Service Page
Personal care involves help with daily tasks.
This in-home care webpage should cover bathing and dressing assistance.
Include medication reminders and mobility help.
Emphasize the dignity and respect your caregivers provide. Families worry about privacy during personal care.
Specialized Care Service Pages
Some clients need specialized care for specific conditions.
Create separate pages for dementia care and post-surgery recovery. Each specialty requires different skills and training.
Explain your caregiver training for each specialty. This shows families you understand their unique needs.
Service Area Pages That Boost Local SEO
Your main service area page (SAP) should be an overview of the regions or cities your service.
Create pages for the largest cities you service. Families search for care services in their specific areas so you can increase leads with local SEO.
These senior care website pages help your prominence in local searches.
Include specific neighborhood names and landmarks on each page.
Mention local hospitals and senior centers you work with. Local connections matter to families choosing care.
Feature positive reviews from clients in each region or city if you have their written approval.
Add a map showing your service areas. This helps leads see your coverage.
Referral Page That Generates Business
Create a page for referral sources.
Right at Home has a good example of a referral page. Copy includes industry partnerships and courses they teach.
Make the referral process quick.
Include a simple referral form. Ask for only essential information to start.
Explain your intake process. These professionals want to know what happens after they refer someone.
Contact Us Page That Drives Action
Your contact page should make reaching you an easy process.
Show multiple ways for families to get in touch. Phone numbers, email addresses and contact forms all work.
Display your business hours.
Many families call outside normal business hours during a crisis. So explain how you handle this situation.
Include your physical address and directions. Some families prefer meeting in person before hiring caregivers.
Blog Page That Benefits Families
Gain clients by educating families on the benefits of homecare. This is why you need a blog on your website.
These home health site pages attract leads through search engines. So your blog articles help families find your agency online.
Address common questions about home care.
Write about topics families research before hiring caregivers.
Cover subjects like choosing the right care level. Explain how to prepare homes for hired caregivers.
Share success stories but be sure to protect client privacy while telling these stories. Positive outcomes inspire confidence in using your services.
Include practical tips for family caregivers. Not every older adult needs an agency caregiver at the present time.
Provide value now to build trust for future needs.
Update your pages on a regular basis with new content. Search engines may display updated webpages higher in their search results.
Conclusion: Key Home Care Website Pages
Writing website pages that convert leads to clients takes time and planning.
Create your homepage to move families to your About Us page and service pages.
Show your agency’s expertise in your About Us page.
Explain all the services you offer to older adults and their caregivers on your service pages.
Use service area pages to boost local SEO and help families find you in their online search.
Highlight your industry partnerships on your referral page.
Focus your Contact Us page on ways future clients can reach out to your agency.
Produce blog articles on your blog page that address concerns that families have.
Remember this: these seven website pages will drive your business now and in the future.
Keep reading: Essential Guide to Home Care Website Copy Planning
