Families search for care services online every day. Your home care title tags, also known as SEO titles or meta titles, determine whether they click on your website.
Help your company stand out online.
Increase your agency’s presence in search engines (SEO).
Address the needs of older adults and their caregivers.
Read on to learn how to create title tags that get leads to your website.
In This Article:
Learn About Title Tags for Home Care
What Are Title Tags?
SEO titles are clickable headlines in search engine results. Browsers also show meta titles in the tab at the top of the page.
Your title tag gives leads a quick idea of what they will find on your page. It is the same or similar to your H1 heading on your website pages.
Google recommends matching your H1 heading and SEO titles to prevent the wrong blog article titles in search results.
But there are some cases when you may want your title tag and H1 heading to be different. An example is your homepage that includes your brand name. You want the brand name to appear in search results but not on the page itself.
Why Are Title Tags Important?
Meta titles impact your SEO and how many leads click on the link to view your webpage. Google uses them to understand your content and decide where to list the page in search. Strong titles can boost your presence for keywords leads are searching for online.
Families searching for home care often make quick decisions based on search result titles. A compelling title tag can be the difference between them making it to your website or not.
How Title Tags Appear in Search Results
Meta titles appear as a blue, clickable link above your SEO description on search engines.
Your home care title tag works with your meta description to encourage clicks to your webpage.
Search engines display up to the first 50-60 characters of your SEO title. They cut off longer titles with an ellipsis (…). So place your most important words first.
According to an Ahrefs study, Google is 57% more likely to rewrite title tag that is over 60 characters.
Create Effective In-Home Care SEO Titles
Every website page should have a meta title.
Adhere to Google’s guidelines for title tags.
Best Practices
Focus on the services families search for. Use terms like “home care, ” “senior care” and “home health.”
Consider these strategies:
- Be descriptive but concise per Google’s guidelines.
- Start with your keyword phrase for the webpage.
- Place location in SEO title for region and city searches.
- Add your company name on your homepage.
- Show benefits that families will receive from services.
- Keep to 50-60 characters so they are visible in search results.
- Make sure words start with capital letters for reading ease.
Follow the above points to maximize the success of your title tags.
Mistakes to Avoid
There are outdated strategies or errors that can affect your webpage SEO or make your title tags hard to understand.
Prevent the following:
- At no time stuff several keywords into your meta title. Search engines do not like this.
- Refrain from writing in all capital letters. This appears like spam in search results.
- Stay away from industry jargon that older adults and caregivers might not understand.
- Do not repeat title tags across multiple pages. Each tag needs to describe page content.
- Never duplicate SEO titles from another website. This devalues your page in search results.
Follow the above points to minimize the failure of your title tags.
Write Home Health Meta Titles for Key Pages
Place certain words in your title tags for some of your essential website pages.
Homepage
Add your company name in SEO title. Google and Bing show just your website name, which should be your company name, in mobile searches for your homepage.
Include your overall service keyword phrase for page and your top unique selling point, such as “nurse-owned home care.”
Example: “Nurse-Owned Home Care – [Your Company Name]”
Service Pages
Meta title should start with the keyword for your services followed by a benefit of the services.
Example: “Nurse-Owned In-Home Care Services for Better Results”
Then have separate pages for each service because families search by service.
Example: “Dementia In-Home Care Services for Peace of Mind”
Service Area Pages
SEO titles must include region or city for local SEO success.
Example: “Nurse-Owned Home Care in South Bay Los Angeles”
Then create separate pages for each major city you cover. Because older adults and their caregivers also search by city for home care.
Example: “Nurse-Owned Home Care in Rancho Palos Verdes CA”
Conclusion: Focus on Home Care Title Tags
Page titles form the foundation of effective home care SEO strategies.
These SEO titles appear as clickable headlines in search results. So what you include in tags impacts how search engines display your page in search results.
Every website page should have a 50-60 character meta title that includes your main keyword for that page. In addition to your key phrase, other words should be included for your essential pages.
Include your unique selling point and company name in your homepage title tag.
Add a benefit to older adults and their caregivers in your service page SEO titles.
Place the region or city in the meta titles for your service area pages.
Remember this: effective title tags can increase your agency’s online visibility and help more families find the care they need.
Keep reading: Guide to Effective Online Home Care Content
