Home care meta descriptions are also known as SEO descriptions, description tags and snippets. They appear beneath your website links in search results.
Some home care companies overlook the importance of SEO descriptions
Good description tags draw families to click you link instead of a competing agency. They serve as mini ads for your webpages.
Read on to learn how to write effective snippets to grow your client base.
In This Article:
Learn About Meta Descriptions for Home Care
What Are Meta Descriptions?
SEO descriptions are short text summaries of webpage content. Search engines like Google and Bing display them in search results. Potential clients see these descriptions before they visit your site.
Keep your description tags to 120 characters for mobile devices and 155 characters for desktop devices. Because search engines will cut off tags that are longer than these limits.
These character limits include published date in blog articles, Terms of Service and privacy policy page. So put the most important words first in your snippets. Or I write succinct 110 character ones that show on mobile screen for even my blog articles with published dates.
Why Are Meta Descriptions Important?
These SEO descriptions influence click-through rates (CTR) from search results. Persuasive ones get more leads to click to your website. They also help families find what they need.
Search engines use snippets to understand page content better. And your CTR results show them if your description tags help older adults and their caregivers or not.
How Meta Descriptions Appear in Search
When a potential client searches for “in-home care,” results appear in a list. Your SEO title shows first in blue text. Below that sits your home care meta description in gray text.
Families scan these SEO descriptions to choose which link to click. Make yours stand out from other home care companies.
Ahrefs did a study that shows Google rewrites meta descriptions 62.78% of the time.
It is still important to write snippets because they help Google and Bing determine your page subject.
Search engines rewrite description tags to better align with what they believe is the intent of that particular lead’s search. They may want to know how to care for someone living with dementia (informational intent). Or they are ready to hire a home care company (transactional intent).
Create Effective In-Home Care SEO Descriptions
Each website page should have a snippet.
Adhere to Google’s guidelines for meta descriptions.
Best Practices
Address the needs and concerns of families searching online.
Consider these strategies:
- Summarize each webpage or article.
- Add keyword phrase for the page.
- Keep to 120 or 155 character length.
- Write for the intent of lead’s search.
- Add emotional words such as “trusted.”
- Include a call to action like “Call Now.”
Follow the above points to maximize the success of your description tags.
Mistakes to Avoid
There are outdated strategies or errors that can affect your webpage SEO or make your meta descriptions hard to understand.
Prevent the following:
- At no time stuff keywords into descriptions. Search engines and leads will not like.
- Do not write descriptions longer than 155 characters since they will be cut off in search.
- Never duplicate descriptions across pages. Each page needs its own unique summary.
- Avoid descriptions that are short and do not summarize page. This is bad for CTR.
- Refrain from writing in all caps. Use sentence case so families can read easier.
- Stay away from industry jargon that might confuse older adults and their caregivers.
Follow the above points to minimize the failure of your snippets.
Write Home Health Description Tags By Page
You can use AI-generated meta descriptions if you choose. But make sure they include content needed for key pages of your website. And they will get older adults and their caregivers to “take action” and contact your agency.
Homepage
Your homepage description should introduce your company broadly. Include your main services and coverage area. Mention what sets you apart from other providers.
Example: “Home care services in New York City. Personal care, companionship and medical support. Licensed caregivers available 24/7 for your family’s peace of mind.”
This example works because it includes location, services and your main benefit. It stays within the character limit while being informative.
Service Pages
Service page descriptions should focus on specific offerings. Use terms families would search for. Include benefits they care about most.
Example: “Expert dementia care at home in Dallas, TX. Our trained specialists deliver safe, reliable support. Memory care plans tailored to your loved one’s needs.”
Focus on the specific service and its benefits. State your expertise in that area. Add location for local search results.
Location Pages
Location pages target families in specific areas. Use the city or region name. This helps your local SEO efforts.
Example: “Trusted home care services in Palm Beach County. Servicing West Palm Beach, Boca Raton and nearby areas. Trained caregivers deliver custom care to older adults.”
Include multiple city names when possible. This helps capture more local searches. But keep the SEO description readable and natural.
Blog Articles
Blog descriptions should summarize the article’s main points. Include the topics families search for. Make it clear what they’ll learn.
Example: “Learn signs your older parent needs home care help. Our guide covers safety and daily living concerns and when to hire professional caregivers.”
This senior care search snippet tells leads exactly what information they’ll find. It addresses a common family concern.
Conclusion: Focus on Home Care Meta Descriptions
Meta descriptions appear in search results. They influence whether families click your link to your website. Your click-through rate (CTR) shows search engines if your SEO description helps your leads or not.
Focus on creating unique summaries for each page of your website.
Follow best practices. Include your keyword. Keep descriptions under 155 characters for mobile and 120 for desktop devices to prevent search engines from cutting them off.
Avoid writing the same summary for each page or stuffing keywords into the snippet.
Write your SEO descriptions for each type of page on your website.
Homepage description tags should introduce your company broadly while service page focus on specific offerings. Location pages target families in particular areas. And blog article snippets summarize helpful content.
Remember this: well-written meta descriptions will help you stand out in search results and get more leads to your website.
Keep reading: Guide to Effective Online Home Care Content
