Home care content headings help families and search engines know the subjects of your webpage.
Make it easy for older adults and their caregivers to stay on your website or blog. They will scan your page headings and read the sections they are interested in.
Direct search engines. Because Google and Bing use your headings to decide what subject to display in search results.
Read on to learn how headings and subheadings can grow your client base.
In This Article
Senior Care Copy Heading Tags
Heading tags are the coding for headings and subheadings on your website pages and blog articles.
The tags are coded H1 through H6.
For this article, the main title at top is an H1 tag and the subheadings are H2 tags.
Create a content hierarchy for search engine optimization (SEO).
Show Google and Bing your main page topic and related subtopics so that page can be viewed in search results.
H1 to H6 tags help your website’s accessibility. Screen readers announce heading tags. Then your leads with visual impairment can skip to section they want to hear.
A recent WebAIM survey states that 71.6% of screen readers find information on a webpage by navigating through headings.
H1 Headings for Home Care Copy
The H1 tag is the main title of your website page. It resides on your website.
In tag hierarchy, H1 is the most important.
A title tag is different. It is the title that appears in search engine results below your brand name.
Your H1 tag should be similar or identical to your title tag. Because search engines and families will not like finding that your website page covers a different subject.
Guidelines for H1 heading:
- Per Google headings document, only use a level-1 heading once on a page.
- Keep to 55 characters so identical or similar title tag is not cut off in search engines.
- Do not change if new H1 no longer relates to headings, title tag or webpage address.
Revising your H1 tag can create confusion to leads. It can also decrease your visibility in search if heading no longer matches page content or webpage address.
H2 to H6 Subheadings for Context
The image above shows a benefit of using subheadings in your content. Google displays my H2 subheadings for my website copy planning guide for search “home care website copy plan.” The guide is chosen as part of Google’s Generative AI results and the featured snippet.
H2 through H6 home care content headings should show how they connect to your main H1 heading.
Here is the correct order:
- H1 is overall topic of web page.
- H2 tag is a subtopic of H1 tag.
- H3 tag is a subtopic of H2 tag.
- H4 tag is a subtopic of H3 tag.
- H5 tag is a subtopic of H4 tag.
- H6 tag is a subtopic of H5 tag.
You should only need H1 through H3 headings in your blog articles and website pages.
Do not change the order of the H1 to H6 hierarchy. This will confuse search engines and screen readers used by people with visual impairment.
The result will be missed opportunities to help older adults. Google and Bing will not understand when to serve your page on their search results.
Senior Care Headings Checklist
Make your headings and subheadings informative. Because families may only read headings and not paragraphs.
Guidelines for writing headings:
- Be descriptive as they are explaining what page or section is about.
- Create a persuasive H1 since it will be used to create your title tag.
- Include your keyword phrase in H1 tags and some H2 to H6 tags.
- Resist composing headings in all caps which decreases readability.
- Use bold type in headings and subheadings so leads can find fast.
Write a convincing H1 heading so your title tag link, which is identical or similar, gets clicks to your website.
Show the benefit older adults will gain, such as “Our Caregivers Will Help You Stay in Your Home.”
A keyword phrase is the words you want leads to use in their online search, such as “home care agency.”
These keywords also help search engines understand the subject of your page. Then they can show in their search results for that topic.
Conclusion: Headings and Subheadings
Compose content headings for home care website pages and blog articles.
Help older adults, their caregivers and search engines learn about the focus of your page content.
Show screen readers and search engines how your main topic and subtopics are related through webpage coded heading tags.
Write a persuasive H1 tag with your keyword phrase in it. Your H1 main heading is the title of your page and similar or identical to your search engine title tag.
Detail subtopics for your website page or blog article through H2 to H6 subheadings.
Create H2 to H6 tags that describe your content sections. Include your keyword phrase where it makes sense.
Remember this: effective headings and subheadings mean leads stay on your website longer, increasing the chances they become clients.
Keep reading: Guide to Effective Online Home Care Content
