Your home care value proposition (VP) makes sure older adults and their caregivers will choose your company. Explain to families how your services will fulfill their needs and concerns. Show leads what makes your agency different. Include your top unique …
Create quality home care content that follows search engine guidelines. Quality raters for Google Search follow Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T) and “Your Money or Your Life” (YMYL) guidelines (PDF). Google says it does not change web page position …
Structure home care articles so families and search engines know what your blog article is about. Focus on blog SEO (search engine optimization). Organize your blog articles for older adults, family caregivers, Google and Bing so they understand your topics. …